Frank Shultz on Escaping the 50/50 Trap and Buying Out a Partner
- Mark Hartmann
- May 21
- 2 min read
When Frank Shultz co-founded Infinite Blue, he and his partner split ownership 50/50. The business thrived, but their working relationship soured. Frank wanted to buy out his co-founder, but with a valuation in the eight figures, he faced a daunting question: where would he get the cash? In this episode of Built to Sell Radio, you discover how to:
Structure a buyout when you don’t have the funds
Avoid the biggest mistake founders make in 50/50 partnerships
Handle a lawsuit with a former employer while trying to build a business
Attract investors while maintaining control of your company
Negotiate a walkaway deal with no earn-out
Frank’s story is a must-listen if you’ve ever considered bringing on a partner—or buying one out.
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Video: Frank Shultz on Escaping the 50/50 Trap and Buying Out a Partner

Mark Hartmann is a former business owner turned M&A advisor who knows firsthand what it takes to build, grow, and sell a successful company. A three-time Inc. 5000 CEO, Mark did just that before navigating its eight-figure sale—giving him a rare perspective that sets him apart from most brokers. Today, he helps owners of companies valued between $1M and $25M plan and execute smooth, profitable exits.
Mark understands that selling a business isn’t just a financial decision—it’s personal. That’s why he works closely with owners to protect their legacy, maximize value, and make the transition on their terms. He holds an MBA from Eastern University, a Master’s Degree in Organizational Change Management from St. Elizabeth University, and a Graduate Certificate in Executive Coaching from Columbia University. Some of his professional credentials include Certified Mergers & Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).

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