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Frank Shultz on Escaping the 50/50 Trap and Buying Out a Partner

  • Writer: Mark Hartmann
    Mark Hartmann
  • May 21
  • 2 min read

When Frank Shultz co-founded Infinite Blue, he and his partner split ownership 50/50. The business thrived, but their working relationship soured. Frank wanted to buy out his co-founder, but with a valuation in the eight figures, he faced a daunting question: where would he get the cash?  In this episode of Built to Sell Radio, you discover how to:  


  • Structure a buyout when you don’t have the funds  

  • Avoid the biggest mistake founders make in 50/50 partnerships  

  • Handle a lawsuit with a former employer while trying to build a business  

  • Attract investors while maintaining control of your company  

  • Negotiate a walkaway deal with no earn-out  


Frank’s story is a must-listen if you’ve ever considered bringing on a partner—or buying one out.


Want to learn how to make your business irresistible to buyers?

CLICK HERE to schedule a meeting with me today. 




Video: Frank Shultz on Escaping the 50/50 Trap and Buying Out a Partner


Mark Hartmann - CEO of HartmannRhodes

Mark Hartmann is a former business owner turned M&A advisor who knows firsthand what it takes to build, grow, and sell a successful company. A three-time Inc. 5000 CEO, Mark did just that before navigating its eight-figure sale—giving him a rare perspective that sets him apart from most brokers. Today, he helps owners of companies valued between $1M and $25M plan and execute smooth, profitable exits.


Mark understands that selling a business isn’t just a financial decision—it’s personal. That’s why he works closely with owners to protect their legacy, maximize value, and make the transition on their terms. He holds an MBA from Eastern University, a Master’s Degree in Organizational Change Management from St. Elizabeth University, and a Graduate Certificate in Executive Coaching from Columbia University. Some of his professional credentials include Certified Mergers & Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).


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