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Anne Mahlum on Selling [solidcore] for $100M

Writer's picture: Mark HartmannMark Hartmann

This Built to Sell Radio episode features Anne Mahlum, a fearless entrepreneur who redefined the fitness industry. After wandering into a Pilates studio in L.A. and thinking, “I can do this better,” Anne threw all her savings—$175,000—into launching her version of the company, founding [solidcore], a fitness powerhouse that she later sold for $100 million. 


Anne shares her remarkable journey and details her strategies for transitioning leadership, navigating fundraising efforts, and building a company with enduring value. 


In this episode, you’ll learn how to: 

  • Handpick your second-in-command. 

  • Retain control after raising money. 

  • Tell your employees you’re selling your company. 

  • Avoid putting up a security deposit when you lease space. 

  • Create a category of one. 

  • Take some money off the table without giving up control. 

  • Cultivate and protect a strong work culture.

Want to learn how to make your business irresistible to buyers? CLICK HERE to schedule a meeting with me today. 


Video: Anne Mahlum on selling [solidcore] for $100M








 
Mark Hartmann - CEO of HartmannRhodes

Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a master’s degree in organizational change management from St. Elizabeth University and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).

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