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Exit Story: How Ben Landers Avoided an Earn-Out in His 8-Figure Sale of Blue Corona

Writer's picture: Mark HartmannMark Hartmann

Ben Landers built Blue Corona, an 8-figure digital marketing agency focused on home service businesses, into a data-driven powerhouse. When it came time to sell, Ben achieved something extraordinary: a clean exit with no earn-outs, a rare feat in the service business world, where earn-outs are practically the norm. Service businesses often face lengthy earn-outs that tie founders to their company post-sale, creating uncertainty and limiting their ability to move on. 


In this Exit Story episode of Built to Sell Radio, you'll discover how Ben structured his deal to achieve financial independence and a complete break from the business he built.


You’ll also learn how to: 

  • Negotiate equity with a mentor who doubles as a business partner. 

  • Protect yourself from lowball offers by search funds. 

  • Manage the complexities of having a silent partner during critical business decisions. 

  • Avoid the common traps of earn-outs, even in service businesses. 

  • Handle the emotional highs and lows of selling your life's work. 


Ben’s candid story highlights the importance of controlling your exit strategy and negotiating terms that align with your personal and financial goals. Please tune in to learn how Ben defied industry norms and walked away with a deal that allowed him to decide on his next move.


Want to learn how to make your business irresistible to buyers?
CLICK HERE to schedule a meeting with me today. 


Exit Story: How Ben Landers Avoided an Earn-Out in His 8-Figure Sale of Blue Corona

 
Mark Hartmann - CEO of HartmannRhodes

Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a Master of Business Administration from Eastern University, a master of science degree in organizational change management from St. Elizabeth University, and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).

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