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Writer's pictureMark Hartmann

Brian Dean, "SEO Genius", on Getting $5 Million for Backlinko, a One Employee Company

Brian Dean has been called an SEO genius for his search engine optimization courses, so it probably shouldn’t have been a surprise when Semrush, a publicly traded SEO software company, came knocking. 


What was surprising was that Semrush paid $5 million for Brian’s one-employee company. 


In this episode, you’ll learn how to: 

  • Launch a successful product. 

  • Get your website to rank on Google. 

  • Avoid putting a ceiling on the value of your business. 

  • Distinguish a Letter of Intent from a Definitive Agreement. 

  • Ensure your relationships with subcontractors don’t derail your exit. 

  • Nudge an acquirer to finish their diligence. 


Want to learn how to make your business irresistible to buyers? CLICK HERE to schedule a meeting with me today. 



Video: Brian Dean, "SEO Genius", on Getting $5 Million for Backlinko, a One Employee Company






 
Mark Hartmann - CEO of HartmannRhodes

Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a master’s degree in organizational change management from St. Elizabeth University and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).

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