Nicole Osmer is the founder and president of Health+Commerce, a public relations and marketing agency for medtech, biotech, and digital health companies. Over seven years, Nicole grew Health+Commerce from $1M to $10M in annual revenue.
Along the way, Nicole received an acquisition offer that seemed too good to be true. It turned out it was, and the deal fell apart. Nicole picked up the pieces, and in March 2024, Health+Commerce was acquired by Trinity Hunt-backed Supreme Group.
In this episode of Built to Sell Radio, you’ll discover how to:
• Get inbound acquisition offers (without really trying).
• Vet inbound offers.
• Decide when to sell.
• Choose when to walk away gracefully.
• Spot a “bait and switch” acquisition offer.
• Negotiate a Letter of Intent (LOI) to minimize re-trading.
• Tell your employees about the sale of your business.
Want to learn how to make your business irresistible to buyers? CLICK HERE to schedule a meeting with me today.
Video: Nicole Osmer on Selling Her $10M Agency
Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a master’s degree in organizational change management from St. Elizabeth University and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).
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