"SWEAT EQUITY PAYDAY" - the new book by Mark Hartmann - is now available!
- Mark Hartmann
- 20 minutes ago
- 2 min read
Selling your business is one of the most consequential decisions you’ll ever make.
You only do it once. The outcome is permanent.
Sweat Equity Payday was written for owners who want to understand what they actually have, how buyers will really see it, and what needs to happen before the market decides for them.
Most owners don’t fail at selling their business. They fail at preparing for it.
They wait until they’re tired, burned out, or reacting to an external trigger — a health issue, a partner conflict, a market shift — and only then begin asking questions about value, timing, and leverage. By that point, many of the most important decisions have already been made for them.
Sweat Equity Payday was written for owners who want to avoid that moment.
This isn’t a motivational book. It’s a practical guide to preparing for an exit that reflects the true value of what you’ve built — financially, operationally, and personally. The work starts long before a buyer appears, and the earlier it begins, the more control an owner keeps.
“This book is equal parts reality check and roadmap. Mark will challenge you, but he’ll also show you a way forward. You’ll come away not just with a list of to-dos, but with a deeper understanding of what it really takes to sell your business on your terms.”
— John Warrillow, Built to Sell
Sweat Equity Payday is available in paperback and Kindle formats.
—
Media Coverage
Sweat Equity Payday was recently featured by Authority Presswire. Read the coverage.
Mark Hartmann is a former business owner turned M&A advisor who knows firsthand what it takes to build, grow, and sell a successful company. A three-time Inc. 5000 CEO, Mark did just that before navigating its eight-figure sale—giving him a rare perspective that sets him apart from most brokers. Today, he helps owners of companies valued between $1M and $25M plan and execute smooth, profitable exits.
Mark understands that selling a business isn’t just a financial decision—it’s personal. That’s why he works closely with owners to protect their legacy, maximize value, and make the transition on their terms. He holds an MBA from Eastern University, a Master’s Degree in Organizational Change Management from St. Elizabeth University, and a Graduate Certificate in Executive Coaching from Columbia University. Some of his professional credentials include Certified Mergers & Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).
44 Washington Street, Unit #1080
Morristown, NJ 07960
HartmannRhodes advises owners of companies typically valued between $1–$25 million. If you’d like a structured pre-sale valuation review and a readiness roadmap, we can walk you through the process and tailor it to your timeline and goals. Contact us today!
Blog: SWEAT EQUITY PAYDAY is now available!