In this Built to Sell Radio episode, John Warrillow interviews Kiri Masters, founder of Bobsled Marketing. Kiri's marketing agency specializes in helping companies merchandise their products on sites like Amazon.com and Walmart.com. Kiri successfully transformed a significant social media following into a valuable company.
In this episode, you'll also learn how to:
- Transform a personal brand into a sellable company.
- Categorize inbound acquisition offers into one of four buckets.
- Protect yourself when agreeing to an earn-out.
- Negotiate your deal structure to get something you and the acquirer are happy with.
- Recover from missing an earn-out target (and still get paid).
- Avoid axing an acquisition offer too early in the process.
Want to learn how to make your business irresistible to buyers? CLICK HERE to schedule a meeting with me today.
Video: How Kiri Masters Navigated Growing a Personal Brand while Building Bobsled Marketing
Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a master’s degree in organizational change management from St. Elizabeth University and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).
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