Sequoya Borgman on How Independent Sponsors Buy Companies, Structure Deals, and Spot Pretenders
- Mark Hartmann
- May 3
- 2 min read
What do acquirers really want? Sequoya Borgman has acquired 19 companies and exited two. He’s raised capital on a deal-by-deal basis, working outside the traditional private equity model. In this episode of Built to Sell Radio, Borgman explains how “independent sponsors” operate—and why more wealthy individuals are now pooling money to buy lower middle-market businesses. You discover how to:
Navigate the flood of buyer outreach.
Spot the difference between a legitimate buyer and a poser.
Avoid getting burned by a broken LOI.
Understand the trade-offs in seller financing.
Think like an acquirer (so you can negotiate better when it’s your turn to sell).
Decide whether to sell or double down.
Whether you want to sell to a private equity firm, an independent sponsor, or a search fund, this episode gives you an insider’s look at how professional buyers value and structure deals.
Want to learn how to make your business irresistible to buyers?
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Video: Sequoya Borgman on How Independent Sponsors Buy Companies, Structure Deals, and Spot Pretenders
Mark Hartmann is a former business owner turned M&A advisor who knows firsthand what it takes to build, grow, and sell a successful company. A three-time Inc. 5000 CEO, Mark did just that before navigating its eight-figure sale—giving him a rare perspective that sets him apart from most brokers. Today, he helps owners of companies valued between $1M and $25M plan and execute smooth, profitable exits.
Mark understands that selling a business isn’t just a financial decision—it’s personal. That’s why he works closely with owners to protect their legacy, maximize value, and make the transition on their terms. He holds an MBA from Eastern University, a Master’s Degree in Organizational Change Management from St. Elizabeth University, and a Graduate Certificate in Executive Coaching from Columbia University. Some of his professional credentials include Certified Mergers & Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).
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