Ned MacPherson started helping clients optimize their websites back in 2016. Demand for Ned’s time quickly outpaced supply, so he started building a team. Within seven years, Ned had 70 employees, more than $2 million a year in EBITDA, and multiple acquisition offers. This episode is jammed with insight, including how to:
Pivot from a freelance consultant to building a team.
Decide when/if to bring on equity partners.
Attract specialized talent without giving up equity.
Create a meritocratic culture.
Hire specialized talent for pennies on the dollar.
Perform reverse diligence on your acquirer.
Understand net working capital adjustments.
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Video: From Freelance Consult to 8-Figure Exit in Seven Years With Ned Macpherson

Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a master’s degree in organizational change management from St. Elizabeth University and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).