Luke Peters started by reselling everyday appliances like bar fridges online. Eventually, he built a brand and shifted to selling his products on big e-commerce retailers. Peters grew NewAir to $80 million in revenue before selling it for a life-changing windfall in 2022.
In this episode of Built to Sell Radio, you discover how to:
Think about something Peters calls “The 10% Rule.”
De-risk your business in the eyes of an acquirer.
Weed out charlatan acquirers who don’t have the money to buy your business.
Answer the critical question every buyer asks.
Peters provides a masterclass for turning nothing into something valuable.
Want to learn how to make your business irresistible to buyers? CLICK HERE to schedule a meeting with me today.
Video: How Luke Peters Turned a Used Bar Fridge into an $80M Acquisition Target
Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a Master of Business Administration from Eastern University, a master of science degree in organizational change management from St. Elizabeth University, and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).