If you’ve ever wanted to create recurring revenue inside your business, you’ll want to listen to this Built to Sell Radio episode. The show is the third in our three-part expert series. It features a conversation between John Warrillow, the author of The Automatic Customer: Creating a Subscription Business in any Industry and Robbie Kellman Baxter, the author of The Membership Economy and The Forever Transaction — two of the world’s leading experts on subscription models in one episode. In this episode, you’ll discover how to:
Create recurring revenue in any industry.
Turn customers into members.
Avoid price comparisons.
Create raving fans.
Avoiding bribing customers to join your subscription program.
Build a membership club in any industry.
Distinguish between re-occurring revenue vs. recurring revenue.
Minimize your risk when transitioning to a subscription model.
Avoid the biggest mistakes in creating a recurring revenue model.
Retain subscribers and avoid churn.
Raise your prices without causing churn.
Want to learn how to make your business irresistible to buyers? CLICK HERE to schedule a meeting with me today.
Video: How to Create Recurring Revenue with Robbie Kellman Baxter
Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a master’s degree in organizational change management from St. Elizabeth University and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).
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