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  • Writer's pictureMark Hartmann

Seth Godin: Why Great Businesses Are Bought, Not Sold

In this episode of Built to Sell Radio, Seth Godin, a renowned entrepreneur, best-selling author, and speaker, shares insights gained from his experience, including selling his company, Yoyodyne, to Yahoo! He has authored 21 best-selling books, including notable titles like Permission Marketing, The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What to Do When It’s Your Turn (And It’s Always Your Turn

Join us as Seth unpacks strategies to make your business more appealing to potential buyers and provides guidance for designing your successful exit. 

In this episode, you’ll learn how to: 

  • Avoid becoming a bottleneck inside your company.  

  • Decide when to sell. 

  • Prioritize tasks to boost value. 

  • Become irresistible to an acquirer. 

  • Ensure you’re happy after selling your company. 

Want to learn how to make your business irresistible to buyers? CLICK HERE to schedule a meeting with me today. 

Video: Seth Godin: Why Great Businesses Are Bought, Not Sold

Mark Hartmann - CEO of HartmannRhodes

Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a master’s degree in organizational change management from St. Elizabeth University and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).


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