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The Downside of Selling to Private Equity With Mark Zweig, 3 Time Inc 5000 Honouree

Writer's picture: Mark HartmannMark Hartmann

In this episode featuring Mark Zweig, we explore the aftermath of selling his company, Zweig Group, to a private equity group. Zweig Group, known for serving the architecture industry with magazines, reports, and trade shows, achieved remarkable growth, landing on the Inc. 5000 list three times. At its peak, the company reached $19 million in revenue. However, Mark’s sale to a private equity group unfolded as a cautionary tale, showcasing the potential pitfalls when partnering with the wrong acquirer. This wide-ranging episode offers insights on how to:

  • Productize a service business.

  • Distinguish between a client and a customer.

  • Leverage the power of open book management.

  • Turn employees into owners.

  • Capitalize on mezzanine debt.

  • Protect your culture in a transition of ownership.

  • Limit your downside risk after you sell.


Want to learn how to make your business irresistible to buyers? CLICK HERE to schedule a meeting with me today. 



Video: The Downside of Selling to Private Equity With Mark Zweig, 3 Time Inc 5000 Honouree





 
Mark Hartmann - CEO of HartmannRhodes

Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a master’s degree in organizational change management from St. Elizabeth University and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).

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